Google AdSense Shifts To eCPM Payment Model via @sejournal, @MattGSouthern

Machines cannot replace skilled marketers who understand the role of human behavior signals that drive rankings.

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Google Search Console now shows performance data for Discussion Forum rich results as a distinct search appearance.

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Brand reputation wins in AI search. See how brand authority influences chatbot citations and what you can do to build and measure it effectively.

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What sets true thought leadership apart from other content formats? This excerpt from Human-Centered Marketing by Ashley Faus breaks it down.

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Want better ROI from Microsoft Advertising? In this week's Ask A PPC, Navah Hopkins tackles common frustrations and shows what profitable advertisers do differently.

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AI share buttons that are easy to configure may help increase a site's exposure in ChatGPT and Google AI Mode.

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A new Ahrefs study of 600,000 pages finds no correlation between AI content and Google rankings, easing concerns about algorithmic penalties.

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