Google Analytics Update To Improve Paid Search Attribution via @sejournal, @MattGSouthern

Google’s June 2025 core update is now rolling out and may take up to three weeks to complete.

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Google has launched a new integrated version of Search Console Insights, offering simplified performance data in the main dashboard.

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As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up.

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CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead.

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Explore strategies for successful event promotion. Find out how to use paid search and social ads for events like conferences and webinars.

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Google's multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy

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YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant.

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