Choosing the tone of voice for a digital product’s copy is crucial to creating a consistent and engaging user experience. Product teams come in all shapes and forms, but they often don’t have a dedicated UX writer. As a result, writing the UI texts might happen on the fly, and the final result does not always support users best. https://webdesignernews.com/finding-your-products-voice-strategies-for-effective-ux-copy/
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