Google’s New Domain Structure: What’s Next For Hreflang? via @sejournal, @MattGSouthern

Google's John Mueller explains how to remove pages from Google Search, why sitelinks can't be controlled manually, and when to use the URL removal tool.

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Former Google Search engineer Andrew Yan launches Athena, a startup helping brands optimize their visibility in AI-generated answers.

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In this edition of IMHO, Shelley Walsh speaks with Stephen Kenwright about how traditional marketing fuels LLM performance and brand trust.

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Traditional ranking metrics are less reliable in today’s AI-driven SERPs. Understand why average position misleads and what to track instead.

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The Brave Search API is now available in Amazon's new AI Agents and Tools category in the AWS Marketplace.

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Google's John Mueller answers whether it is okay to show logged-out users different content from what is in the structured data.

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Learn the importance of reviews for local SEO. Find out how reviews impact conversion and search ranking in the age of AIO.

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