SEO Vs. PPC: What’s The Best Strategy For Your Business? via @sejournal, @brookeosmundson

Content KPIs vary by business model. Adam Riemer breaks down which metrics really matter for driving revenue, leads, and brand growth.

The post

From AI Overviews to attribution loss, here are five reasons SEO conversions may be falling and how to check what’s hitting you hardest.

The post

Google's Gary Illyes said that AI-generated content should have human editorial oversight.

The post

Google's Gary Illyes confirmed that AI-generated content does not have a negative impact on SEO.

The post

Structured data helps, but semantic HTML does the heavy lifting. Here's a practical guide for making your markup meaningful again.

The post

Search is evolving into semantic territory. Web Guide's “query fan-out” changes how content is found, and how it must be created.

The post

Brave Search announced an AI Grounding API that enables users to connect AI systems to Brave Search's authoritative search index.

The post