For NFL teams’ social media departments, May 14 is the Super Bowl.
NFL Schedule Release Day has become an unofficial holiday on the league calendar. All 32 teams unveil their season schedules in the most creative and entertaining ways possible—chasing quote tweets and marketing impressions before the internet crowns a winner.
This year, the Los Angeles Chargers dropped a Minecraft-inspired video, complete with a nod to a viral Starbucks altercation between NFL reporters Ian Rapoport and Jordan Schultz during the combine. “Give the Chargers every award,” ProFootballTalk posted on X.
The Commanders put their own ">spin on the classic game RollerCoaster Tycoon, while the ">Atlanta Falcons went with a Mario Kart theme.
The New York Giants reimagined their 2025 opponents as ">contestants on Love Island. Meanwhile, the Philadelphia Eagles ">weren’t done flexing last season’s success.
This unofficial competition started nearly a decade ago with the Seattle Seahawks’ ">“cupcake schedule” video. What could’ve been a simple email has since evolved into full-blown productions—in which the schedule itself can feel like an afterthought.
Brainstorming starts as early as December, months before the reveal. Teams usually don’t receive their finalized schedules until the day before the official release, prompting a last-minute sprint to produce and post final edits within 24 hours.
Everything is kept under tight wraps until 8 p.m. ET, on May 15. “People will ask me,” said Megan Julian, the Chargers’ senior director of digital and social media, in an interview with Sports Illustrated. “I definitely have been on Hinge [the dating app], and people are, like, ‘What are y’all doing [for this year’s schedule video]?’ This is Hinge, bro. We gotta calm down. We gotta chill out. I’m not telling you.”
And, as a truly unbiased Brit: This year, the Tennessee Titans won.
Войдите, чтобы добавить комментарий
Другие сообщения в этой группе
Social media is overflowing with wellness hacks and tips. While some should be avoided at all costs, others may actually be rooted in medicinal practices dating back to the Dark Ages, new research
Elon Musk fought court cases on opposite coasts Monday, raising a question about the billionaire that could either speed his plan to put
Years ago, I spent a lot of time making the case for why IT mattered in large enterprises. It’s fair to say the landscape has changed—dramatically.
Where I once had to argue for IT’s str
It seems the market has spoken when it comes to phones with physical keyboards. BlackBerry exited the mobil
Douglas Rushkoff, the writer and media theorist who chronicled the countercultural spirit of early ’90s online culture in books like
The internet-famous TikTok account Sylvanian Drama is now at the center of a real-
