Instacart names its current Chief Business Officer Chris Rogers as next CEO

Chris Rogers, Instacart’s current chief business officer, is taking over as the delivery giant’s next CEO, the company announced on Wednesday.

Rogers, who has worked at Instacart since 2019, will take the helm from Fidji Simo on August 15. Simo, who ushered the company through a successful market debut (stock prices are up 53% since its 2023 IPO) after taking the top spot in 2021, will become CEO of applications at OpenAI.

“We chose Chris because the company needs a leader who understands all our partners deeply, has immense operational experience, and can mobilize teams around our vision,” Simo wrote in a note to employees. “Chris knows this company. He helped shape it. And I know Chris will carry our mission forward with conviction, care, and ambition.”

Simo previously told employees the top role would be filled by a member of Instacart’s management team. In his current role, Instacart said Rogers “oversees all aspects of the company’s commercial operations—including retailer relationships and expansions, ad sales and R&D, partnerships, mergers and acquisitions, Instacart Business, and Instacart Health—with a focus on driving growth at the intersection of brands, retailers, and technology.”

Prior to joining Instacart, Rogers spent nearly 11 years at Apple as the managing director for Apple Canada. He also led Apple’s carrier channel business and the consumer retail business in Canada.

Rogers will be tasked with continuing to grow orders despite ongoing macroeconomic concerns. The company reported first quarter financial results earlier this month, posting strong order growth and total revenue. However, its burgeoning advertising segment where food companies pay for placement in the app could see problems as new tariffs and regulations impact the ad spend.

Rogers said in a blog post that the company’s strategy and vision wouldn’t change.

“Our opportunity is massive, and I’m excited to lead this team as we build on our momentum and take Instacart forward,” Rogers said.

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