Crypto is about to get even bigger thanks to millennials

How the Boomer wealth transfer could reshape global finance.

Born too late to ride the wave of postwar prosperity, but just early enough to watch the 2008 financial crisis decimate some of their first paychecks. Old enough to remember dial-up. Young enough to buy Bitcoin on their phones. They’ve lived through tech booms, housing busts, meme stocks, student debt, and five different definitions of “retirement planning.” 

Now, as trillions in wealth begin to change hands, this generation stands to serve as a bridge between old capital and new code, traditional finance and the blockchain future. If handled wisely, this moment won’t just shape the portfolios of younger investors—it could reshape the architecture of global finance itself.

The $46 Trillion Handoff

Roughly $124 trillion in wealth is expected to pass from baby boomers to younger generations by 2048, with millennials set to inherit the largest share: approximately $46 trillion over the next two decades. While Gen X is expected to inherit slightly more than millennials in the next 10 years, by the 2040s, millennials will take over as the dominant inheritors—and primary stewards of global capital.

This isn’t just a generational milestone. It’s a once-in-history opportunity to redefine how capital is allocated, what assets are prioritized, and what financial frameworks endure. 

Millennials aren’t inheriting a set playbook—they’re writing a new one.

Digital Assets Have Grown Up

The timing couldn’t be more significant. After years of growing pains, the digital asset space is undergoing a profound transformation. Following the collapse of FTX in 2022, the ecosystem began maturing rapidly. By 2024, a major inflection point arrived: The Securities and Exchange Commission approved the first spot Bitcoin exchange-traded funds (ETFs), marking a formal bridge between traditional finance and crypto.

The ETFs shattered records—underscoring just how much pent-up demand existed among retail investors, registered investment advisers (RIAs), and institutions that had previously been locked out of the asset class. So far, nearly $41 billion has flowed into these products, a staggering figure for any ETF, let alone one tied to an asset recently dismissed as fringe. Additionally, North America’s crypto market is now dominated by large transfers over $1 million—about 70% of transaction volume—reflecting deep institutional involvement.

And it’s not just about ETFs. Major institutions are integrating crypto into their offerings in tangible ways: Mastercard and Visa are experimenting with stablecoin settlements. Lyft is leveraging Hivemapper for road data. AT&T is offloading traffic onto the Helium network. 

This isn’t the Wild West anymore. Regulation is clarifying. Infrastructure is stabilizing. And serious capital is arriving.

The Bridge Generation

So, which generation is most naturally situated to carry digital assets into the financial mainstream? Not Gen Z (at least, not yet). While 42% of these young investors own cryptocurrency, only 11% have a retirement account, indicating a preference for immediate, high-risk investments over long-term financial planning. Not boomers, either, who have largely opted out—just 8% hold digital assets, while 64% have more traditional retirement accounts.

Millennials, however, are fluent in both financial worlds. They’re almost equally likely to invest in crypto as they are in retirement accounts—36% own cryptocurrency, and 34% have retirement plans. They understand ETFs and decentralized finance, spreadsheets and stablecoins. They grew up with the internet and came of age during the 2008 crisis. They’re old enough to remember the dot-com bust, young enough to see blockchain’s promise.

In short: Millennials have a tech-native mindset and a healthy respect for risk. That balance matters.

Surveys show that millennials are more comfortable investing in crypto than any older cohort. In fact, 62% of millennial ETF investors say they plan to allocate to crypto ETFs, making it the No. 1 asset class for that age group. And they’re not just speculating—12% believe crypto is the best place to invest for long-term goals, compared to just 5% of boomers.

This makes millennials uniquely qualified to shepherd digital assets out of their adolescence and into legitimacy.

Market-Wide Impact

As nearly $85 trillion moves into the hands of Gen X and millennials combined, every asset manager, RIA, and financial institution will be forced to adapt. Catering to these investors won’t just mean better digital UX or TikTok explainers. It’ll mean rethinking allocations, product offerings, and frameworks that may have, until recently, assumed digital assets are fringe.

They are not. Not anymore.

The generation that straddled Web2 and Web3 is about to call the shots. They speak the language of blockchain and the cadence of capital markets. That dual fluency will define the next phase of global investing—and determine whether crypto becomes a credible pillar of the financial system or stalls as a misunderstood asset class, never realizing its broader potential.

The opportunity isn’t in betting on crypto. It’s in building the institutions, tools, and strategies for a world where digital assets are simply part of the portfolio. 

And that world? It’s coming faster than most expect.

https://www.fastcompany.com/91349344/why-millennials-are-the-bridge-between-traditional-and-digital-financial-assets-millennials-digital-financial-assets?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss