Elon Musk’s chatbot is seldom out of the news. When it isn’t vomiting antisemetic rhetoric or fixating on conspiracy theories without invitation, it’s inviting you to romance its anime-inspired AI companions. Grok’s NSFW credentials now extend to xAI’s new image and video generator. Grok Imagine is exclusive to paying SuperGrok and Premium+ X subscribers and, as reported by TechCrunch, has a baked-in text-to-image and video feature with a number of modes that dictate its results.
As you might expect, submitting prompts to Grok Imagine while in the embarrassingly named "Spicy" mode results in sexualized content in the form of images or short clips. TechCrunch was able to test the feature and said that while some of its requests came back blurred out or moderated, it was able to generate "semi-nude imagery" without resistance from the ever-obliging bot. Images reportedly only take a few seconds to produce and more are auto-generated as you scroll through the results.
Grok Imagine can also generate content featuring celebrities, but there appears to be additional restrictions in place for this. TechCrunch was unable to prompt it to produce an image of a pregnant Donald Trump, for example, with the chatbot instead generating an image of Trump standing next to a pregnant woman, or holding a baby.
Elon Musk is unsurprisingly very enthusiastic about his company’s latest toy, claiming on X that the number of images generated using Grok Imagine grew from 14 million to 20 million in the space of a day. He has also talked up its potential as a meme motherload and promised its existing capabilities will "improve radically" over time.
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