Google says Steph Curry will use its AI to get better at basketball

Google has announced a multi-year partnership with Steph Curry at its Made by Google event, and as part of that team-up, it says the NBA superstar will use AI from Google Cloud to improve his performance on the court. Yep, the company is claiming that Google Cloud AI can help the four-time NBA champ, two-time MVP and two-time scoring champion get even better at basketball. According to the company, AI insights can analyze his shot quality as well as sharpen his workout plans. Google's AI Basketball Coach experience, its AI experiment that turns Gemini into a jump shot coach with help from Pixel cameras, will also analyze his form and give him visual feedback. 

The basketball icon already tried out AI Basketball Coach during Curry Camp, his three-day basketball camp where he mentors 30 student athletes from across the US. "Through interactive demos and challenges, the next generation of athletes learned how our technology can help them elevate their game," Google said.

Curry's partnership with Google goes beyond using AI to make him even better at his sport, though. Google is officially calling him a "Performance Advisor," and he and his team will actively work with the company's health experts and product and AI engineers to help shape the future of Google Health and upcoming Fitbit models. The athlete's team will be testing Google's personal health coach and giving the company feedback on how to improve its ability to create tailored advice for each individual. They will be using Pixel phones, watches and buds, as well. Their input, Google said, will be used to "fine-tune products, train algorithms and design future product experiences."