
Understand Google's ranking factors changes from last year with this excerpt from SEJ's ebook. Learn how Google uses systems & signals to determine query ranks.
The post Last Year’s Google Ranking Factors Changes, Explained appeared first on Search Engine Journal.

Explore an exhaustive list of new search engine options and how their technology changes the online search game.
The post 23 Alternative Search Engines You Can Use Instead Of Google appeared first on Search Engine Journal.
https://www.searchenginejournal.com/great-search-engines-you-can-use-instead-of-google/503427/

Google investigates fake Local Service Ads linked to competitors' Business Pages to sabotage and hide real ads.
The post Google Investigating Local Ad Fraud Affecting Business Pages appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-investigating-local-ad-fraud-affecting-business-pa
YouTube introduces RSS feed integration to help podcast creators easily distribute content and expand their reach.
The post YouTube Launches New RSS Feed Integration For Podcasters appeared first on Search Engine Journal.
https://www.searchenginejournal.com/youtube-launches-new-rss-feed-integration-for-podcasters/5074

Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel.
The post Google Shifts Hotel Ads To AI-Powered Bidding Strategies appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-shifts-hotel-ads-to-ai-powered-bidding-strategies

The search industry is always throwing a new curveball your way – and recently, the world of SEO saw many major shifts, from AI to SGE. So how do you respond to the disruptions caused by technology advancements and algorithm changes? How can you adapt your strategy to not just keep up with the latest trends, but stay steps ahead? Join us on February 21 for an exclusive webinar with Conductor, where we’ll explore the seismic shifts, emerging trends, and imminent challenges shaping SEO in 2024.

Dive into Amazon's non-endemic advertising, currently in beta. Learn how your businesses can benefit from unmatched audience targeting.
The post Amazon Non-Endemic Display: What Is It & Why Should You Care? appeared first on Search Engine Journal.
https://www.searchenginejournal.com/amazon-non-endemic-display-what-is

Meta will label AI-created images on Facebook, Instagram, and Threads to help users identify synthetic content.
The post Meta Will Label AI Images Across Facebook, Instagram, & Threads appeared first on Search Engine Journal.
https://www.searchenginejournal.com/meta-will-label-ai-images-across-facebook-instagram-thr

Outpace competitors with these free tools for optimizing Interaction To Next Paint scores
The post Get Ready For Google’s INP Metric With These 5 Tools appeared first on Search Engine Journal.
![Learn The Secrets Of Building A Successful Agency [Webinar] via @sejournal, @hethr_campbell](https://www.cdn5.niftycent.com/d/1/0/j/5/K/o/learn-the-secrets-of-building-a-successful-agency-webinar-via-atsejournal-athethr-campbell.webp)
Building a successful agency can be tricky. Especially these days. Ever wonder how other agencies did it? Jon Ball and Page One Power are pulling back the curtain to reveal how they grew to become a $10 million agency. Want to grow your agency, too? Join our upcoming webinar on February 14, and learn the closely guarded secrets that have propelled Page One Power to success. We’ll cover: The foundational principles on which to build your business to succeed. The importance of delegation, mark