Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool via @sejournal, @MattGSouthern

Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies.

The post Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool appeared first on Search Engine Journal.

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Google Analytics 4 Rolls Out New Conversion Attribution Settings via @sejournal, @MattGSouthern

Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign's ROI.

The post Google Analytics 4 Rolls Out New Conversion Attribution Settings appeared first on Search Engine Journal.

https://www.searchenginejou

Google Ads Postpones Data-Driven Attribution Switch To Mid-July via @sejournal, @MattGSouthern

In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance.

The post Google Ads Postpones Data-Driven Attribution Switch To Mid-July appeared first on Search Engine Journal.

https://www.searchenginejournal

How To Make A Video Go Viral via @sejournal, @gregjarboe

In this article, Greg asked video marketing experts to share their thoughts on how to make a video go viral, including best practices and examples.

The post How To Make A Video Go Viral appeared first on Search Engine Journal.

https://www.searchenginejournal.com/how-to-make-a-video-go-viral/484407/

Meta Expands Reels Ads To Instagram, Tests AI Features via @sejournal, @MattGSouthern

Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach.

The post Meta Expands Reels Ads To Instagram, Tests AI Features appeared first on Search Engine Journal.

https://www.searchenginejournal.com/meta-expands-reels-


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