![Are You Still Optimizing for Rankings? AI Search May Not Care. [Webinar] via @sejournal, @hethr_campbell](https://www.cdn5.niftycent.com/d/k/W/w/K/w/o/are-you-still-optimizing-for-rankings-ai-search-may-not-care-webinar-via-atsejournal-athethr-campbell.webp "Are You Still Optimizing for Rankings? AI Search May Not Care. [Webinar] via @sejournal, @hethr_campbell")
Don't hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here's how. The post Improve SEM Performance With Your Own Unique KPIs appeared first on Search Engine Journal.
Both email marketing and blog content creation have their merits. In this post, we examine the two approaches with several different factors in mind. The post Should You Use A Blog Or Email Marketing For Your Travel Brand? appeared first on Search Engine Journal.
https://www.searchenginejournal.com/travel-marketing-blog-email/444930/
![How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition [Webinar] via @sejournal, @hethr_campbell](https://www.cdn5.niftycent.com/d/e/a/N/p/A/X/how-we-create-the-perfect-seo-brief-that-aligns-teams-beats-competition-webinar-via-atsejournal-athethr-campbell.webp)
Learn how to create a well-coordinated SEO brief that will seamlessly connect your marketing teams, elevate your content program, and outperform your competitors. The post How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition [Webinar] appeared first on Search Engine Journal.
https://www.searchenginejournal.com/perfect-seo-brief-webinar/452403/
Explore the various SERP features that could affect the way your business appears to your target audience. The post What’s In A SERP? Google Search Results & Features You Need To Know appeared first on Search Engine Journal.
Ready to see how your website will hold up Google's next algorithm change? Market Brew's search engine modeling platform helps you see future SERP positions. The post 6 New Market Brew SEO Tools That Predict Google Algorithm Update Impacts appeared first on Search Engine Journal.
https://www.searchenginejournal.com/predict-google-algoritm-updates-marketbrew-spcs/450491/
Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out. The post 4 Impactful PPC Ad Extensions You Need To Try Out appeared first on Search Engine Journal.
https://www.searchenginejournal.com/ppc-ad-extensions/198359/
Reach a targeted and primed audience ready to purchase. In this guide, we break down how Shopify stores can take advantage of Facebook Ads. The post Facebook Ad Tips For Your Shopify Store’s Paid Social Strategy appeared first on Search Engine Journal.
https://www.searchenginejournal.com/facebook-ads-shopify-store/451386/
Don't miss opportunities for new content and inspire your content team to do SEO today. Here's how. The post How To Inspire Content Teams To Care About SEO appeared first on Search Engine Journal.
https://www.searchenginejournal.com/content-team-motivation-seo/452285/
Deciding between a subdomain or subdirectory for your global site is tricky. Matt Bertram explores the pros and cons in this Ask An SEO column. The post How Do I Structure A Global Site With Country-Specific Content? appeared first on Search Engine Journal.
https://www.searchenginejournal.com/global-site-country-content/451956/
In this guide, you’ll learn 11 tips that you can use on Instagram to reach a wider audience, promote your local business, and generate engagement. The post 11 Tips For Promoting Your Local Business On Instagram appeared first on Search Engine Journal.
https://www.searchenginejournal.com/promote-local-business-instagram/250051/