Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We've got great news — the future is now. The post Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast] appeared first on Search Engine Journal.
https://www.searchenginejournal.com/microsoft-ads-exchanges-podcast/438272/
Impressions to the right audience has value. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective. The post How Impression-Based KPIs Drive Campaign Performance appeared first on Search Engine Journal.
https://www.searchenginejournal.com/impression-based-kpis/438842/
Want to increase your business's content production? Struggled with finding and retaining reliable writers? Good news: scaling content is very possible. The post How To Simplify Your Content Creation Process appeared first on Search Engine Journal.
https://www.searchenginejournal.com/simplify-content-creation-process-contentfly/438650/
Google’s Search Advocate John Mueller explains how websites can optimize content for search results in specific countries by using subdirectories in a strategic way. The post Google Explains Geotargeting Via URL Subdirectories appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-explains-geotargeting-via-url-subdirectories/439266/
Google's Page Experience algorithm update for desktop search results is now rolling out "slowly," the company confirms. The post Google Page Experience Update For Desktop Starts Rolling Out appeared first on Search Engine Journal.
With organic reach abysmally low, how can you get new eyes on your social content? Check out these tips for paid engagement with Facebook Ads. The post Facebook Ads: When Is Paying For Engagement Worth It? appeared first on Search Engine Journal.
https://www.searchenginejournal.com/facebook-ads-what-are-you-really-paying-for/46194/
How is vector search changing the way we search and discover content? Edo Liberty, CEO of Pinecone and former head of Amazon's AI lab, explains. The post Vector Search: Optimizing For The Human Mind With Machine Learning appeared first on Search Engine Journal.
https://www.searchenginejournal.com/vector-search-edo-liberty/438523/
Build your own Topic Cluster and Recommender Systems using Python and Scikit-learn to improve your internal linking strategy at scale. The post How To Build A Recommender System With TF-IDF And NMF (Python) appeared first on Search Engine Journal.
https://www.searchenginejournal.com/topic-clusters-recommender-system/436123/
Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition. The post Microsoft Ads Launches Dynamic Descriptions For Dynamic Search Ads appeared first on Search Engine Journal.
Neglecting to incorporate social media into your marketing plan can cost you. Here's why you should consider leveraging social media marketing for your local business. The post Social Media Marketing Is Essential For Local Businesses. Here’s Why. appeared first on Search Engine Journal.
https://www.searchenginejournal.com/social-for-local/438162/