This startup’s advice can helps those in home-buying hell

Last June, U.K.-based mortgage broker Habito made an unusual move: It hired a new CEO who simultaneously became the startup’s biggest shareholder. Ying Tan, an entrepreneur who previously led mortgage advice startup Dynamo, invested his own money in Habito as he took the reins. At the time, 7-year-old Habito was struggling to turn a profit despite its focus on frustrated and overwhelmed first-time homebuyers—a population that is growing in the U.K., as in the United States. Habito offers them advice and online mortgage applications for free; users can also step up to Habito Plus, which includes appraisal and legal fees, starting at £2,000 (approximately $2,500). By September 2023, Habito had turned its first profit. In November, the company announced a new product, developed in partnership with AI startup Propflo, that helps homebuyers make their properties more energy efficient.

Explore the full 2024 list of Fast Company’s Most Innovative Companies, 606 organizations that are reshaping industries and culture. We’ve selected the firms making the biggest impact across 58 categories, including advertising, artificial intelligence, design, sustainability, and more.

https://www.fastcompany.com/91041045/habito-most-innovative-companies-2024?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

Vytvorené 1y | 19. 3. 2024, 12:20:19


Ak chcete pridať komentár, prihláste sa

Ostatné príspevky v tejto skupine

The internet is obsessed with ‘Umamusume: Pretty Derby’

The internet’s latest obsession: training and cheering on anthropomorphized anime horses as they race around a track.

First released in 2021 as a mobile game for iOS and Android, Uma

10. 7. 2025, 15:50:09 | Fast company - tech
These Uber alums are building an army of AI agents for the workforce

Minh Pham and JJ Ford have a knack for riding the waves of new tech.

The duo joined Uber in its early days, helping to spearhead mobile development. When CEO Travis Kalanick was

10. 7. 2025, 15:50:07 | Fast company - tech
Linda Yaccarino was supposed to tame X. Elon Musk wouldn’t let her

Some news stories are gobsmackingly obvious in their importance. Others are complete nonstories. So what to make of the

9. 7. 2025, 19:10:07 | Fast company - tech