YouTube’s TikTok competitor, Shorts, is becoming a more significant part of the company’s monetization program. The company announced that more than a quarter of channels in its Partner Program are now earning money from the short-form videos.
The milestone comes a little more than a year after YouTube began sharing ad revenue with creators making Shorts. YouTube says it currently has more than 3 million creators around the world in the Partner Program, which would imply the number of Shorts creators making money from the platform is somewhere in the hundreds of thousands.
Because ads on Shorts appear between clips in a feed, revenue sharing for Shorts is structured differently than for longer-form content on YouTube. Ad revenue is pooled and divided among eligible creators based on factors like views and music licensing. The company has said this arrangement is far more lucrative for individuals than traditional creator funds.
So far though, it’s unclear just how much creators are making from Shorts compared with the platform’s other monetization programs. YouTube declined to share details but said the company has paid out $70 billion to creators over the last three years.
Shorts’ momentum could grow even more in the coming months. TikTok, which itself has been trying to compete more directly with YouTube by encouraging longer videos, is facing a nonzero chance that its app could be banned in the United States. Though that outcome is far from certain, YouTube would almost certainly attract former TikTok users and creators.
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