Apple updates its App Store guidelines to allow external payment options

Apple has updated its App Store guidelines to comply with the orders of a California court, which required the company to immediately stop collecting commissions on purchases that weren't paid through the App Store. As noticed by 9to5Mac, the most prominent change in the guidelines states that there are now no prohibitions on "buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase," as long as it's for an app on the US storefront. Further, developers don't have to request for an entitlement from Apple to be able to offer external link purchases on apps for the United States storefront anymore. 

In the section stating that certain applications, such as reader apps and apps that sell goods and services, cannot encourage users to opt for third-party purchasing methods in-app, Apple added that the prohibition doesn't apply to apps on the US store. "The App Review Guidelines have been updated for compliance with a United States court decision regarding buttons, external links, and other calls to action in apps," Apple said in a statement.

These changes come as a result of a recent ruling by Judge Yvonne Gonzalez Rogers, who found that Apple violated her 2021 ruling for Epic Games' lawsuit against Apple. Back then, she ordered Apple to allow developers to direct users to other payment systems that would let them avoid paying the company a 30 percent cut.

However, Apple still took a 27 percent cut from external purchases, prompting Epic Games to accuse the company of non-compliance in a new legal filing last year. Apple also showed users a "scare screen" when they try to make external purchases, discouraging them from using third-party payment systems. In addition to ordering Apple to stop collecting fees from purchases made outside the App Store, Gonzalez Rogers also prohibited Apple from creating rules that would prevent developers from presenting customers with buttons and links for external payments

In response, Epic chief Tim Sweeney announced that Fortnite will be coming back to iOS next week. He also said that the video game company will bring back Fortnite on iOS for everyone and will drop all litigation regarding the issue if Apple adopts the no-commission policy worldwide, but that doesn't seem to be the case for now. Other companies are now also looking to roll out updates that would allow them to bypass Apple's commission for external payments. One of them is Spotify, which announced that it had already submitted an update that would allow customers in the US to pay outside the App Store. 

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