Remember that last team brainstorming session where you were supposed to generate a long list of brilliant ideas? How many of those ideas actually stuck? Did leadership act on any of those ideas? In this article, Eric Olive challenges the value of exercises like brainstorming and explores more effective methods for sparking creativity to improve design and enhance the user’s experience. https://smashingmagazine.com/2025/05/fewer-ideas-unconventional-approach-creativity/
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