Sony is ending its PlayStation Stars loyalty program

Sony is opting out of its PlayStation Stars loyalty program. Starting today, you can no longer sign up for the program. If you're a member and cancel your membership, you won't be able to sign up again.

Current members can still earn points and digital collectibles and level up their status until July 23 at 9:59 PM ET. After that, all campaigns and rewards will be kaput. The program will be entirely discontinued on November 2. But if you keep your membership until then, you can still redeem your points after that, provided they haven't expired.

Sony launched PlayStation Stars in 2022. The company's first loyalty program lets you earn points by playing games and making purchases on the PlayStation Store. You can redeem points for items like PSN wallet funds and select store products.

The company will now "refocus" its approach to rewards. (How, we don't know.) "We want to thank all of our players for supporting PlayStation Stars since the launch in 2022," Sony wrote on the PlayStation Blog. "As we explore new ways to evolve our loyalty program efforts for the future, we'll continue to celebrate all of our players through the various community activities we have planned."

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