What worked back in the day–or even a few years ago (cough, cough: emojis in email subject lines; random personalization that feels specific but isn’t), no longer captures attention. In fact, there are some common reasons why your emails might end up in the SPAM folder (or be left unread forever). https://webdesignernews.com/how-to-make-emails-that-survive-the-delete-button/
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