The new Warner Bros. and Discovery Global would like you to forget Warner Bros. Discovery

Earlier this summer Engadget covered the news that Warner Bros. Discovery would split into two giant media companies. Today the conglomerate announced the names for the restructured entities.

The company retaining Warner Bros. film, television and game studios, along with New Line Cinema, DC Studios, HBO and HBO Max, will be called Warner Bros. Meanwhile, the other entity, which holds the original company’s full portfolio of live cable channels, including CNN, HGTV, Cartoon Network, Discovery and TLC, will be called Discovery Global.

These companies have a storied history of creative naming schemes, such as when WarnerMedia merged with Discovery to form Warner Bros. Discovery. It was also this parent company that brought us the saga of HBO Go being renamed HBO Max, which was then renamed Max, only to revert back to HBO Max this year.

The announcement also confirmed that David Zaslav, the current president and CEO of Warner Bros. Discovery, will serve as president and CEO of the newly formed Warner Bros. Meanwhile, current Warner Bros. Discovery CFO Gunnar Wiedenfels will serve as president and CEO of Discovery Global.

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