
In the fast-paced world of marketing, I’ve always approached creativity as an organization’s bread and butter, with innovation as the knife that spreads it. As the VP of marketing at Hootsuite, I’ve found an unexpected ally in this creative quest—artificial intelligence and, more specifically, ChatGPT.
I’ve incorporated AI as an integral part of my strategy and brainstorming process in the past year—transforming the way I think, create, and

Lyft is issuing a minimum pay standard nationally for its rideshare drivers, in what it calls a first-of-its-kind effort to make industry payments more equitable.
Lyft will guarantee that drivers will earn 70% or more of rider payments each week, after external fees, starting Tuesday in most major cities and nationally in the spring. If Lyft has taken out more than that 30% rate by the end of the week, it will pay drivers the difference.
“In every one of o

What once seemed like a never-ending search for the perfect webcam has now ended—and by that, I mean I don’t need to buy one anymore. Turns out I had one right under my nose.
Google’s December Feature Drop software update for Pixel phones adds the ability to use its masterful cameras in lieu of your underwhelming webcam with little more than a simple tap. It’s Google’s equivalent to the iPhone’s Continuity Camera feature.
Here 

An oversight board is criticizing Facebook owner Meta’s policies regarding manipulated media as “incoherent” and insufficient to address the flood of online disinformation that already has begun to target elections across the globe this year.
The quasi-independent board on Monday said its review of an altered video of President Joe Biden that spread on Facebook exposed gaps in the policy. The board said Meta should expand the policy to focus

(Reuters) – Snap said on Monday it would cut around 528 employees, or 10% of its global workforce, a sign that the spate of layoffs seen in 2023 could persist as firms grapple with economic uncertainty.
“In order to best position our business to execute on our highest priorities, and to ensure we have the capacity to invest incrementally to support our growth over time, we have made the difficult decision to restructure our team,” Snap said.
The Snapch

It’s a new year. People are making efforts to get off the couch and get fit. But if tradition holds true, these efforts will quickly fall by the wayside. The American fitness industry contributes at least $35 billion annually to the economy. Yet adherence rates are not changing: 40% to 65% of gym-goers drop out in the first 5 to 8 months after beginning, and this rate has been stable at least for the last 20 years.
We all know that exercise has a positive impact on our physic

Last week, Universal Music Group (UMG) pulled their catalog from TikTok. In an instant, videos that once were soundtracked to the voices of Taylor Swift and Post Malone fell silent. And now, not even the artists themselves can share their music on the app.
In an open letter published last week, UMG placed the bulk of the blame on concerns about artificial intelligence. “TikTok is allowing the platform to be flooded with AI-generated recordings—as well as developing too

Artificial intelligence has the potential to change the world. By many measures, it already has. But while policymakers and political leaders worry about the impact of generative AI tools like ChatGPT on their population, and the leaders of the companies behind the tech worry their innovation is about to be trampled upon by regulation, some are concerned about the deeper issues.
Starting today, delegates are gathering in Slovenia at the second Global Forum on the Ethics of AI organi

Automakers including Tesla, General Motors, Volkswagen, and Toyota are failing to ensure they are not using forced labor as part of their China supply chains, a report released Thursday by Human Rights Watch says.
The U.S.-based nonprofit linked some of the world’s largest car manufacturers to aluminum allegedly produced with forced labor by Uyghurs and other ethnic minorities in China’s western Xinjiang region and other parts of the country.
China is accused

From the moment I popped my SIM card into Samsung’s Galaxy S24 Ultra, I couldn’t wait to stop using it again.
It’s not because I prefer the iPhone—I toggle between iOS and Android for fun and research purposes—or because the S24 Ultra is a bad phone. The real culprit is Samsung’s other flagship, the Galaxy Z Fold5, which I bought in October.
At this point, I’m well past the new gadget honeymoon phase and am clear-eyed about