Keywords Are Dead, But The Keyword Universe Isn’t via @sejournal, @Kevin_Indig

In this week's Growth Memo, Kevin Indig shows how to build a scalable keyword universe that adapts to AI-driven search intent and content priorities.

The post Keywords Are Dead, But The Keyword Universe Isn’t appeared first on Search Engine Journal.

https://www.searchenginejournal.com/keywords-are-dead-but-the-keyword-universe-

Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions? via @sejournal, @kevgibbo

You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site.

The post Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions? appeared first on Search Engine Journal.

https://www.searchenginej

The Strategy Gap: Social Video Is Not PPC Video via @sejournal, @LisaRocksSEM

CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead.

The post The Strategy Gap: Social Video Is Not PPC Video appeared first on Search Engine Journal.

https://www.searchenginejournal.com/strategy-gap-where-social-video-is-not-ppc-


Vyhľadávanie