Create growth experiments to persuade teams to invest in user-requested features

How to persuade teams to invest in new features requested by users

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The tyranny of consistency

Consistency is helpful as a tool for designing user-friendly experiences. Until it isn’t.

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How Loom drives product-led growth with email

A 10/10 example of a retention loop

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How effective are tobacco warning labels?

Where effective design meets rigged resistance

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