How to name tokens in a Design System

The shapes of naming taxonomies for scale.

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Making chatbots accessible

Chatbots can be one of the most frustrating and inaccessible parts of a website. They can also create a quick and wonderful customer…

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Gesamtkunstwerk in UX design and why we are driven by trends

History repeats itself, and the explanation of why design trends drive the industry is something that we’ve had in the creative minds for…

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