Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
Price history
▲11.67%
Dec 1, 2022
€62.70
▲9.09%
Apr 13, 2022
€56.15
Oct 25, 2021
€51.47