The agreement could pave the way forward for advertisers trying to reach high-value customers in a cookieless world. https://searchengineland.com/amazon-ad-data-deal-google-third-part-cookies-437218
HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO. https://searchengineland.com/html-structure-matter-seo-437131
The sale follows a tumultuous period that began with Russia's invasion of Ukraine. A consortium of Russian investors now owns Yandex. https://searchengineland.com/yandex-search-sale-437206
Go beyond static SEO metrics. Integrate dynamic, user-centric KPIs to gain meaningful insights into evolving user behaviors and search trends. https://searchengineland.com/seo-kpis-embracing-user-centric-metrics-437166
As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility. https://searchengineland.com/how-to-protect-against-and-benefit-from-generative-ai-hallucinations-437039
Generative AI tools seem smart, but lack the wisdom and experience needed for effective SEO. Here's why people still must be at the helm. https://searchengineland.com/will-ai-replace-seo-professionals-437140
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing. https://searchengineland.com/google-exec-advertisers-ai-concerns-437115
Microsoft previewed Deep Search in December 2023 and now it seems more users are able to see it. https://searchengineland.com/bing-deep-search-is-rolling-out-to-more-users-437190
The Google SEO starter guide also has been significantly cut down and shortened. Here's what's changed and why. https://searchengineland.com/google-revamped-its-seo-starter-guide-with-a-focus-on-a-starter-audience-437151
Wondering how SEO can help your podcast get discovered? Here are key tips for optimizing episode titles, transcripts, show notes and more. https://searchengineland.com/podcast-seo-tips-discovery-growth-437087