Search Engine Land

LinkedIn launches Website Actions to simplify action tracking

This tool removes the need to involve developers in implementing intricate coding for tracking and attributing website activity. https://searchengineland.com/linkedin-website-actions-437090

How to make SEO and CRO more human with behavioral psychology

Apply behavioral economics principles to your SEO and CRO efforts to better understand and influence customer intent. https://searchengineland.com/seo-cro-human-behavioral-psychology-437045

4 advanced GPT-4 capabilities to level up your PPC efforts

Leverage AI for PPC with improved prompts, data integration via plugins, custom GPTs, and API-enabled actions. https://searchengineland.com/advanced-gpt-capabilities-ppc-437049

Google Search investigating another indexing issue

Starting at around 11:30 pm ET Monday, January 31, some sites noticed indexing issues with Google Search. https://searchengineland.com/google-search-investigating-another-indexing-issue-437085

6 steps to improve your Google Ads campaigns

Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with these actionable steps. https://searchengineland.com/steps-improve-google-ads-campaigns-437066

Google investigating widespread issue impacting Ad Manager

Google expects to resolve the issue for all users in the near future but has not provided a specific timeframe for the fix. https://searchengineland.com/google-investigating-ad-manager-issue-437070

Google showing TikTok videos in featured snippets, SGE

TikTok's value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets. https://searchengineland.com/google-showing-tiktok-videos-in-sge-featured-snippets-437074

Humans prefer AI-generated copy, survey finds

The survey of 700 U.S. consumers found that AI-generated content was preferred by humans more than human-generated content. https://searchengineland.com/human-vs-ai-generated-content-survey-437062

Google boss addresses concerns of AI replacing advertising staff post layoffs

Philipp Schindler, Google's senior vice president, explains AI is being utilized to deliver ROI at scale more efficiently. https://searchengineland.com/google-ai-not-replacing-staff-437060


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