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Click-through rate is no longer the measurement of ad relevance and quality it once was. Here's where you should focus now. https://searchengineland.com/ctr-redefining-ppc-ad-success-436944
Advertisers no longer have to wait on hold for a support representative to become available, as they can now schedule appointments. https://searchengineland.com/yelp-live-support-consultation-436970
Meta is providing businesses with enhanced tools to safeguard against counterfeit products and brand misuse on Facebook. https://searchengineland.com/meta-updates-brand-rights-protection-manager-436963
Speculation about the future of SGE seems to be spreading, all based on interpretations of two sentences in a Google blog post. https://searchengineland.com/no-google-has-not-announced-sge-isnt-going-to-happen-436937
As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive. https://searchengineland.com/google-search-ads-cpc-spend-436959
Learn the essentials of on-page optimization to strengthen your website's SEO foundation and boost your organic visibility. https://searchengineland.com/what-is-on-page-optimization-436921
Look into Google, YouTube, TikTok, Reddit, and more to uncover growth opportunities and develop an integrated multi-platform search strategy. https://searchengineland.com/search-universe-analysis-436926
Google has confirmed it is investigating reports of these issues and is working on a fix. https://searchengineland.com/some-advertisers-are-unable-to-access-google-ads-436933
Gaining and losing clients is inevitable in agency work. Follow these tips to make transitions seamless and maintain positive relationships. https://searchengineland.com/client-onboarding-and-offboarding-the-ppc-agencys-guide-436905