Here's a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics. https://searchengineland.com/chatgpt-google-bard-bing-chat-claude-best-generative-ai-solution-436888
Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users. https://searchengineland.com/google-tests-highly-rated-local-services-ads-436915
The platform updated its user interface for a small number of accounts to improve navigation and workflow organization. https://searchengineland.com/google-ads-reports-ui-update-436918
Meta's Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories. https://searchengineland.com/meta-advantage-detailed-targeting-ai-436912
Not all SEO providers are created equal. Learn how to avoid cookie-cutter approaches and find the right SEO partner. https://searchengineland.com/avoiding-cookie-cutter-seo-8-red-flags-to-watch-out-for-436866
This step-by-step guide covers creating effective YouTube video ads, choosing formats, targeting your audience, and tracking conversions. https://searchengineland.com/youtube-advertising-the-ultimate-guide-436845
Google is being urged to do more in safeguarding brands' reputations and preventing online shoppers from becoming victims of fraud. https://searchengineland.com/google-search-ads-brands-fraud-436871
The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion. https://searchengineland.com/linkedin-sunset-lookalike-audiences-436885
The additional capabilities are designed to help brands prevent scams, improve trust, and report intellectual property infringement. https://searchengineland.com/meta-tools-brand-safety-controls-436835
Use image-to-text and text-to-text AI to efficiently generate quality alt text at scale https://searchengineland.com/generate-image-alt-text-at-scale-with-ai-436775