Search Engine Land

7 signs links aren’t dead: Why to plan for them in 2024

Which side of the backlink debate are you on? Consider these seven reasons to keep charging forward with link acquisition. https://searchengineland.com/why-links-are-not-dead-437017

Google CEO talks future of SGE, Gemini, Ads and AI Search

Where is Google Search headed in 2024 and beyond? The latest Alphabet earnings call provide some clues about where Google is focused. https://searchengineland.com/google-ceo-talks-future-of-sge-gemini-ads-and-ai-search-437048

How to measure organic traffic in GA4

Monitor and improve your organic traffic with Google Analytics 4. Learn key dimensions and metrics to assess your organic search performance. https://searchengineland.com/measure-organic-traffic-ga4-436994

7 paid media reporting tips when tracking is messy

Learn effective paid media reporting strategies in a post-cookie world, from showing longer-term trends to embracing incrementality testing. https://searchengineland.com/paid-media-reporting-tips-messy-tracking-436991

Google search revenue rises to $48 billion, total ad revenue up 11%

Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery. https://searchengineland.com/google-ad-revenue-q4-2023-437041

Microsoft Search and News Advertising revenue up 8%

This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard. https://searchengineland.com/microsoft-search-news-advertising-revenue-q2-2024-437044

Google Analytics 4 launches additional instant support options and new video tutorials

You can now find extra guides that show you how to use GA4 features, and have the choice to report any issues to the Google team. https://searchengineland.com/google-analytics-4-instant-support-youtube-tutorials-437034

Secrets of a $10 million SEO success story by Cynthia Ramsaran

Whether you're a business owner, marketer or entrepreneur, this webinar will fuel your journey toward success. https://searchengineland.com/secrets-of-a-10-million-seo-success-story-437038

Google launching Technical ad delivery support on AdMob inventory

Google AdMob is launching a solution to help publishers ensure their ads follow regulations in the EU and UK. https://searchengineland.com/google-admob-technical-ad-delivery-support-437016

Best of SearchBot: Create a monthly newsletter to generate more leads

We ask Search Engine Land's SearchBot to create a template for a marketing agency newsletter that generates increased leads. https://searchengineland.com/best-of-searchbot-monthly-newsletter-generate-leads-437012


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