Search Engine Land

Local SEO success: How to track rankings, conversions, calls

Learn tips for setting up and analyzing local SEO ranking reports to uncover opportunities and measure success. https://searchengineland.com/local-seo-success-track-rankings-conversions-calls-437091

Generative AI to create content: To use or not to use it?

Explore the ethical concerns, SEO considerations, and the role of human oversight in using AI for content generation. https://searchengineland.com/generative-ai-create-content-usage-437106

Meta’s ad revenue jump 24% in Q4, exceeding expectations

Meta's ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion. https://searchengineland.com/metas-ad-revenue-q4-2023-437125

Amazon’s ad services revenue rises 27%, bringing in more than $14 billion in Q4

The retail giant exceeded digital advertising expectations and now predicts the strong performance to continue in 2024. https://searchengineland.com/amazon-ad-services-revenue-q4-2023-437129

Meta enhances non-click video ad conversions insights

Meta's new Engaged-view attribution setting measures conversions occurring within one day of a video ad view. https://searchengineland.com/meta-engaged-view-attribution-437105

Google Ads introduces new simpler way to create Solutions script templates

Solutions script templates now appear in the Bulk Actions menu in Google Ads, making it more convenient to access this feature. https://searchengineland.com/google-simpler-solutions-script-templates-437110

Google Bard adds image generation

You can now use Bard to generate "high-quality, photorealistic" images in English, in most countries around the world, Google announced. https://searchengineland.com/google-bard-adds-image-generation-437077

Google unveils major Responsive Search Ad asset updates

Google now provides additional capabilities for RSA assets, such as the option to serve a single headline. https://searchengineland.com/google-asset-update-response-search-ads-437078


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