Search Engine Land

Instagram Ad formats: Best practices for effective ad creative

Increase engagement and results with Instagram advertising in 2024. Learn best practices for Reels, Stories, Carousel ads and more. https://searchengineland.com/instagram-ad-formats-best-practices-effective-ad-creative-435750

Why brand mentions are the future of backlinks

Learn why Google's emphasis on entities makes brand visibility crucial for organic growth and how digital PR shapes the future of SEO. https://searchengineland.com/brand-mentions-future-backlinks-435744

Google on maximizing PMax results and preparing for SGE

Susie Vowinkel, Managing Director at Google Travel, discusses what we can expect from Google's AI solutions as we head into 2024. https://searchengineland.com/google-maximizing-pmax-results-preparing-sge-435728

SearchBot December update: User samples and new prompts

See what's new in Search Engine Land's generative AI chatbot, SearchBot, including 36 new prompts and prompt libraries. https://searchengineland.com/searchbot-december-update-user-samples-and-new-prompts-435715

Key SEO trends for 2024 by Wix Studio

This new year will be the most exciting and dynamic time to be in SEO. https://searchengineland.com/key-seo-trends-for-2024-435527

Enterprise page speed optimization: Keys for effective collaboration

Learn to navigate the intricacies of web teams' tech stacks and performance budgets so you can craft effective page speed recommendations. https://searchengineland.com/enterprise-page-speed-optimization-collaboration-435702

Why traffic declines despite solid rankings and what to do

Even top search rankings can't always stop traffic drops. Here's how to investigate root causes in search trends and new SERPs features. https://searchengineland.com/traffic-declines-solid-rankings-435693


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