Google Analytics is improving privacy features in anticipation of third-party cookie deprecation next year. https://searchengineland.com/ga4-protected-audiences-api-enhanced-conversions-435598
Learn three quick setting changes to control your Google Ads spend on irrelevant clicks and impressions while improving campaign results. https://searchengineland.com/google-ads-setting-changes-improve-performance-435637
Learn why a holistic evaluation will help you gauge success. https://searchengineland.com/key-metrics-to-measure-content-effectiveness-435214
LinkedIn seized 2023 with key platform upgrades for B2B advertisers including predictive audiences, revenue attribution reporting and more. https://searchengineland.com/linkedin-ads-2023-trends-gaps-435590
Meta's latest feature, dubbed "topic tags," introduces a fresh avenue for users to explore and discover brands. https://searchengineland.com/threads-hashtags-topic-tags-435595
Explore the benefits, drawbacks and best practices around using branded and competitor keywords in your PPC campaigns. https://searchengineland.com/ppc-using-branded-competitor-keywords-435561
GA4 now has reports for Search Ads 360, Campaign Manager 360, Display & Video 360, for easier data analysis. https://searchengineland.com/google-analytics-4-rolls-out-new-reports-for-linked-360-campaigns-435586
Boost your agency's performance with these 10 tools for streamlining workflows, automating tasks and driving PPC campaign success. https://searchengineland.com/top-tools-ppc-agencies-435571
Unlike ChatGPT and Bard, Elon Musk's new chatbot can incorporate real-time knowledge into its responses. https://searchengineland.com/x-officially-launches-its-chatgpt-rival-grok-435584
Publishers should seek legal advice before leveraging this feature as it involves the use of invalid traffic-only cookies. https://searchengineland.com/google-is-rolling-out-programmatic-bidding-for-limited-ads-435576