Search Engine Land

Google Ads gambling and games policy updated

Google will start accepting and running Ads from some sports betting and lottery couriers, starting next week. https://searchengineland.com/google-ads-update-gambling-games-pol-435557

Future-proof your SERP presence: 6 areas to focus on

Equip your SEO strategy for the age of AI-powered search with must-have content formats, optimization areas and performance KPIs. https://searchengineland.com/future-proof-your-serp-presence-6-areas-to-focus-on-435506

Master the art of turning data into dollars by Cynthia Ramsaran

Learn the strategic value of composing your stack, breaking free from the limitations of traditional data collection. https://searchengineland.com/master-the-art-of-turning-data-into-dollars-435564

Google Ads updates Cryptocurrencies and related products policy

Advertisers will need to be certified and meet Google's specific requirements. The new policy takes effect in January 2024. https://searchengineland.com/google-ads-updates-cryptocurrencies-related-products-policy-435553

Analyze content publishing velocity with this Python script

Use it to uncover competitors' content patterns and identify SEO opportunities while benchmarking your efforts. https://searchengineland.com/analyze-content-publishing-velocity-with-this-python-script-435475

10 ways to leverage generative AI for advanced SEO

AI can enhance all aspects of your SEO efforts. Here are 10 applications of generative AI for SEO using ChatGPT, Bing Chat and Claude. https://searchengineland.com/generative-ai-advanced-seo-435451


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