Learn which page changes help SEO rankings and which don't. https://searchengineland.com/this-white-paper-from-search-pilot-presents-8-real-world-examples-of-seo-a-b-tests-that-led-to-organic-traffic-increases-between-3-29-435431
Revamp your ecommerce content strategy with actionable tips on making your pages truly helpful through dynamic elements and UGC. https://searchengineland.com/helpful-ecommerce-content-435383
Google kept busy this year with a slate of releases. Here's what worked, what fell short, and what's still needed from a B2B perspective. https://searchengineland.com/google-b2b-marketing-2023-435370
Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts. https://searchengineland.com/google-local-service-ads-impression-share-data-435380
If your video is not the primary part of the page, Google will not show your videos in search and within "Video mode" of Google Search. https://searchengineland.com/google-expands-video-requirements-for-video-mode-where-video-must-be-main-content-of-the-page-435382
In just one year, ChatGPT has unlocked transformative potential in PPC. Here's where we are with genAI and what's in store for the industry. https://searchengineland.com/chatgpt-generative-ai-revolutionizing-ppc-435295
We knew this was coming and now these Google mobile tools are no longer available. https://searchengineland.com/google-officially-drops-mobile-usability-report-mobile-friendly-test-tool-and-mobile-friendly-test-api-435377
Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts. https://searchengineland.com/2024-b2b-trends-marketing-success-435121
Crunching big marketing data? Brush up on tips for merging, analyzing, and visualizing Excel and Google Sheets files to extract key insights. https://searchengineland.com/excel-google-sheets-tricks-seo-435310
This new vacation rental structured data comes with new Search Console and Rich Results reports. https://searchengineland.com/new-google-search-vacation-rental-rich-result-435362