Search Engine Land

Google Merchant Center Next will soon support rules and supplemental feeds

Merchants needing access to these features should stick with the classic mode of GMC Next until Google invites them to migrate. https://searchengineland.com/google-merchant-center-support-rules-supplemental-feeds-435311

Meta to launch Threads in the EU within weeks

The news comes just days after X's biggest advertisers boycotted the platform. https://searchengineland.com/meta-launch-threads-eu-weeks-435307

Why a content gap analysis should be part of your SEO strategy

Learn how comparing your site content against competitors can help you find untapped keywords and areas to better meet user needs. https://searchengineland.com/content-gap-analysis-seo-strategy-435262

9 SEO tactics for the holiday period

Here are tips to optimize your site for more organic visibility, website traffic and conversions this holiday season. https://searchengineland.com/seo-tactics-holiday-period-435252

How to combine Google Ads with other channels to retarget, nurture and convert

Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media. https://searchengineland.com/google-ads-channels-retarget-nurture-convert-435236

Writing emails that convert by Digital Marketing Depot

Learn the 4 biggest copywriting and design dos and don'ts to consider before hitting send. https://searchengineland.com/writing-emails-that-convert-435274

Google will pay Canada publishers $73m a year to keep news links in search

The search engine threatened to stop serving news in response to a new law forcing tech companies to pay for news content. https://searchengineland.com/google-pay-canada-publishers-news-links-search-435271


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