Search Engine Land

LinkedIn rolls out new ad performance measurement features

The upgrades have helped some marketers increase CTR and attributed conversions while lowering cost per action. https://searchengineland.com/linkedin-ads-performance-measurement-upgrade-435157

Reddit launches new certification in engaging ad creatives

Marketers who complete the course will become a Reddit Ads Creative Certified partner and receive a digital badge to showcase. https://searchengineland.com/reddit-ads-creatives-new-certification-435173

Key takeaways from the UK’s most effective holiday ads in 2023

Explore the magic of the UK's top Christmas ads. From emotional resonance to brand recall, find out what makes them so effective. https://searchengineland.com/uk-holiday-ads-2023-435128

Google denies placing search ads on  compromising websites

Major brands were reportedly given the impression that their campaigns were exclusively appearing on Google.com. https://searchengineland.com/google-accused-search-ads-compromising-websites-adalytics-435143

X’s key advertisers aren’t pausing campaigns – they’re walking away

Experts predict that the Elon Musk-owned platform will lose as much as $75 million in ad revenue by the end of the year. https://searchengineland.com/x-advertisers-pausing-campaigns-cutting-ties-435111

Microsoft Advertising launches new tool for enhanced ad revenue analytics

The new tool is now available worldwide for all advertisers utilizing Microsoft Monetize to sell owned and operated inventory. https://searchengineland.com/microsoft-monetize-insights-new-dashboard-435068


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