Search Engine Land

Using auction insights for better PPC competitor analysis

Learn to use Google and Microsoft auction insights for monitoring your competitive positioning in search results. https://searchengineland.com/auction-insights-ppc-competitor-analysis-435184

Pinterest rolls out AI body type filter to improve search inclusivity and engagement

The new technology can help consumers make purchasing decisions, potentially leading to a significant increase in conversions. https://searchengineland.com/pinterest-ai-body-type-filter-search-inclusivity-435261

How to build a resilient digital marketing agency in 2024

Get actionable advice for creating a thriving digital agency that can weather periods of growth and uncertainty. https://searchengineland.com/build-resilient-digital-marketing-agency-435174

How to retain clients in PPC

Learn key reasons for client churn in PPC and how to boost retention through goal alignment, performance audits, regular check-ins, and more. https://searchengineland.com/retain-clients-ppc-435181

Google Ads boss Jerry Dischler steps down

The tech giant is replacing Dischler after 15 years of service with Vidhya Srinivasan. https://searchengineland.com/google-ads-boss-jerry-dischler-steps-down-435194

3 key stages to better content marketing: Attract, engage, convert by Digital Marketing Depot

Everything you need to start your content strategy, whether you're a small team just starting out, or a larger team looking to iterate on your process. https://searchengineland.com/3-key-stages-to-better-content-marketing-attract-engage-convert-435201

The rise of Google followership: Unlocking visibility on Google’s surfaces

Learn how Google is expanding into a surface ecosystem and why followership matters for brand visibility today and beyond. https://searchengineland.com/followership-visibility-google-surfaces-435090


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