Google's multimodal large language model will be added to Search and Ads. Search is already testing Gemini to speed up SGE responses. https://searchengineland.com/google-testing-gemini-search-435516
The Adalytics report alleges that ads have been appearing alongside potentially harmful content without the awareness of marketers. https://searchengineland.com/google-advertisers-opt-out-search-partner-network-adalytics-435513
Break down the silos between SEO and PR teams. Use this guide to set shared goals, create a unified strategy, test ideas and scale successes. https://searchengineland.com/cross-functional-seo-pr-teams-enterprises-435436
Keep in mind, the November 2023 Reviews update overlapped with this core update and is still rolling out. https://searchengineland.com/data-providers-google-november-2023-core-update-was-more-volatile-than-the-october-2023-core-update-435494
Learn to tailor your SEO strategy for the longer, more complex B2B buyer's journey and create content that meets the needs of stakeholders. https://searchengineland.com/9-tips-for-aligning-seo-with-the-b2b-buyers-journey-435448
GA4 has also introduced additional dimensions to its audience builder, segment builder, customer reports builder and data API. https://searchengineland.com/google-analytics-4-audiences-google-ads-435464
This e-commerce related search reporting will end next month, in January 2024, Google said. https://searchengineland.com/google-search-console-to-stop-reporting-on-product-results-search-in-performance-reports-435471
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone. https://searchengineland.com/could-happy-advertisers-be-the-key-to-connected-tv-success-435426
Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results. https://searchengineland.com/how-google-search-ranking-works-pandu-nayak-435395
Deep Search attempts to discern the user intent behind ambiguous queries and show results that don't explicitly include the original keywords. https://searchengineland.com/microsoft-bing-deep-search-435446