VRCs now include in-feed and shorts ads, offering marketers a more diverse and effective approach for reaching their target audience. https://searchengineland.com/youtube-formats-video-reach-campaigns-435739
New research reveals how generative AI (GenAI) is powering content marketing advantages for early adopters. https://searchengineland.com/the-content-marketing-advantage-of-generative-ai-435734
Search Engine Land launched Dec. 11, 2006. Today, we look back on a successful 2023 and look forward to an even greater 2024. https://searchengineland.com/search-engine-land-17th-birthday-435700
Here's our policy on the use of generative AI and what you should expect from Search Engine Land. https://searchengineland.com/search-engine-land-generative-ai-pledge-435579
Get insights into Google's latest search innovations by exploring key patents from 2023, covering query filters, user notebooks, and more. https://searchengineland.com/google-patents-2023-seo-435655
Learn why predictive analytics is key to using AI for above-and-beyond search performance. https://searchengineland.com/ai-is-only-as-smart-as-the-data-you-feed-it-435540
Turn Instagram's huge user base into quality leads. Learn the pros and cons of organic, boosted, and paid Instagram lead gen methods. https://searchengineland.com/instagram-lead-generation-435670
Get the most of your ad spend with these campaign structure, conversion tracking and testing strategies for lead gen campaigns. https://searchengineland.com/paid-search-lead-gen-tips-new-accounts-limited-budgets-435647
The new feature offers weekly updated data, allowing you to review your current measurement setup for better campaign performance. https://searchengineland.com/google-ads-pilots-concersions-account-level-diagnostic-tab-435678
A human asks Search Engine Land's ChatBot to create 10 campaigns to encourage shoppers to visit a garden center. Here's the answer. https://searchengineland.com/best-of-the-bot-create-campaigns-drive-in-store-purchases-435643