Advertisers can benefit from AI-based efficiency tools in an ‘always on’ era.
The post How to use AI in digital advertising appeared first on Search Engine Land.
https://searchengineland.com/how-to-use-ai-in-digital-advertising-429084
Almost two weeks after the supposed UA sunset, only a few advertisers are reporting changes to their Google accounts.
The post Universal Analytics still processing data for most after sunset appeared first on Search Engine Land.
https://searchengineland.com/google-universal-analytics-processing-data-after
This bug may be impacting publisher traffic from Google News.
The post Google confirms bug with Google News impacting publisher traffic appeared first on Search Engine Land.
https://searchengineland.com/google-confirms-bug-with-google-news-impacting-publisher-traffic-429249
Fed up marketers have been trialing GA4 alternatives since the sunset of UA – here are their honest verdicts.
The post 6 Google Analytics 4 alternatives that marketers are switching to appeared first on Search Engine Land.
https://searchengineland.com/google-analytics-4-ga4-alternatives-marketers-switchin
Some SEOs began to notice a spike in errors and issues being reported by Google Search Console. Google said it is not an issue, but a reporting change.
The post Google updates page indexing report in Search Console with more fine-grained issues appeared first on Search Engine Land.
Here's why SEO pros should be careful when incorporating large language models in SEO campaigns and what you can do instead.
The post How relying on LLMs can lead to SEO disaster appeared first on Search Engine Land.
Learn how to spot SEO issues in JavaScript-powered sites and what you need to know when it comes to rendering.
The post A guide to diagnosing common JavaScript SEO issues appeared first on Search Engine Land.
https://searchengineland.com/diagnosing-common-javascript-seo-issues-guide-429178
Learn how to identify inefficiencies, lower costs without losing traffic, and optimize conversions for your Google Ads brand campaigns.
The post How to make your Google Ads brand campaigns more efficient appeared first on Search Engine Land.
https://searchengineland.com/make-google-ads-brand-campaigns-more-effici
SERPs are more dynamic than ever. Learn how a data-centric, total search approach can help you adapt.
The post The strategic search revolution is here: How to better engage your audience appeared first on Search Engine Land.
https://searchengineland.com/the-strategic-search-revolution-i
Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
The post Google Ads launches new tool to help marketers connect with Gen Z appeared first on Search Engine Land.
https://searchengineland.com/google-ads-gen-z-music-lineup-429148