While Google still has access to the Twitter firehose, Google has still dropped over half of the Twitter URL it indexed.
The post Twitter didn’t just block unregistered users, it blocked Google Search appeared first on Search Engine Land.
Dynamic search ads appear to be phased out in favor of Performance Max campaigns. Here's what this transition might mean for advertisers.
The post How to harness DSA wins in Performance Max appeared first on Search Engine Land.
https://searchengineland.com/dsa-wins-performance-max-428883
Blindly following enterprise SEO best practices isn't always effective. Learn how to achieve incremental wins through collaboration.
The post Enterprise SEO: Why ‘best practices’ won’t cut it and what to do instead appeared first on Search Engine Land.
Stay in control of your paid media projects while fostering successful relationships. Learn how to manage PPC requests effectively.
The post 5 tips for handling client and stakeholder requests for PPC projects appeared first on Search Engine Land.
https://searchengineland.com/handling-client-stakeholder-reques
If you're feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.
The post 9 GA4 training courses to help confused marketers appeared first on Search Engine Land.
https://searchengineland.com/ga4-training-courses-help-confused-marketers-428935
If you don't laugh, you'll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.
The post 13 of the funniest reactions to GA4: The roast of Google Analytics 4 appeared first on Search Engine Land.
https://searchengineland.com/funniest-reactions-ga4-roast-google-analy
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
The post Universal Analytics dies aged 11: ‘Be brave and be strong’ appeared first on Search Engine Land.
https://searchengineland.com/universal-analytics-dieobituary-428924
The UA shutdown has begun but Google has advised that it will be rolled out in stages which is why some data is still accessible.
The post Universal Analytics is officially replaced by Google Analytics 4 appeared first on Search Engine Land.
https://searchengineland.com/universal-analytics-replaced-google-analyti
Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.
The post YouTube stops playing videos for people with ad blockers in new trial appeared first on Search Engine Land.
https://searchengineland.com/youtube-disables-videos-ad-blocked-en
Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don't like GA4.
The post GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin appeared first on Search Engine Land.