Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.
The post Google recommends importing GA4 conversion data into Google Ads appeared first on Search Engine Land.
https://searchengineland.com/google-recommends-importing-ga4-conversion
Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.
The post Google accused of mis-selling ads on third-party websites for years appeared first on Search Engine Land.
Looking for the best alternative to Google Analytics 4? Here are 15 web analytics platforms you may want to consider.
The post 15 Google Analytics 4 alternatives: Free and low-cost options appeared first on Search Engine Land.
https://searchengineland.com/google-analytics-4-alternatives-free-low-cost-428794
Advertisers can share job briefs with creators in the TikTok Creative Challenge portal and successful entries will be financially rewarded.
The post TikTok invites creators to make ads for marketers in new pilot appeared first on Search Engine Land.
https://searchengineland.com/tiktok-creative-challenge-creators-mar
GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics – now it's time to have your say!
The post Are you ready for Google Analytics 4? Have your say in our poll appeared first on Search Engine Land.
https://searchengineland.com/ready-google-analytics-4-poll-428747
Here are five key steps you can use to fuel your backlink strategy, establish trust and credibility, and successfully grow your business.
The post How to use digital PR to drive backlinks and business growth appeared first on Search Engine Land.
https://searchengineland.com/digital-pr-backlinks-business-growth-428727
Here's what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business.
The post How non-retail advertisers can embrace value-based bidding in Google Ads appeared first on Search Engine Land.
While optimizing massive websites can seem daunting, this five-step SEO approach can help you make the process more manageable.
The post A 5-step approach to optimizing websites with millions of pages appeared first on Search Engine Land.
https://searchengineland.com/optimizing-websites-millions-pages-428702
Learn whether or not it is a good idea to buy backlinks in 2023.
The post Buy backlinks that work for SEO in 2023 appeared first on Search Engine Land.
https://searchengineland.com/buy-backlinks-that-work-for-seo-in-2023-428590
In this webinar, discover the true potential of GPT for marketing.
The post Reshape your marketing with GPT appeared first on Search Engine Land.
https://searchengineland.com/reshape-your-marketing-with-gpt-428631