GA4 is a new system to learn. This guide will help you determine whether it is the best analytics option for you.
The post Is Google Analytics 4 right for you? What you need to consider appeared first on Search Engine Land.
https://searchengineland.com/google-analytics-4-what-to-consider-428735
Publishers can now monitor AMP performance on Google Analytics 4 in the same way as with Universal Analytics.
The post GA4 launches AMP support appeared first on Search Engine Land.
This simple three-step blueprint can help you resurrect "eroding" content and optimize it for long-term SEO results.
The post Steal this 3-step content optimization blueprint that drove a 121.9% traffic increase in one year appeared first on Search Engine Land.
Learn why and how you should hone in on PPC ad creative to drive better results in Google Ads.
The post Why strong Google Ads creative is THE priority for advertisers appeared first on Search Engine Land.
https://searchengineland.com/strong-google-ads-creative-428665
Marketers have been experiencing issues with accessing the most up-to-date data on their Google Ads accounts since Friday.
The post Google Ads investigating reports of missing data appeared first on Search Engine Land.
https://searchengineland.com/google-ads-investigating-reports-data-428694
Marketers who don’t upskill or reskill in this new era of search will discover their competitors are two steps ahead.
The post Do your SEO and PPC teams need upskilling or reskilling? appeared first on Search Engine Land.
https://searchengineland.com/seo-ppc-teams-upskilling-reskilling-428675
The secret to creating high-reach, low-cost environments and making your campaigns more effective lies within four specific variables.
The post YouTube Ads: Unlocking high impact at minimal cost appeared first on Search Engine Land.
https://searchengineland.com/youtube-ads-unlocking-high-impact-minimal-cost-428567
The Test & Compare feature reveals which thumbnails drive the highest CTRs, enabling advertisers to make decisions based on data performance.
The post YouTube Test & Compare helps you pick the best video thumbnail appeared first on Search Engine Land.
https://searchengineland.com/youtube-test-compare-video-thumbnail-to
Here’s how to identify your business's strengths, weaknesses, opportunities and threats and determine where best to direct your SEO efforts.
The post SEO SWOT analysis: How to optimize where it counts appeared first on Search Engine Land.
https://searchengineland.com/seo-swot-analysis-focusing-efforts-improve-
Instead, Google is recommending an accurate lastmod date in your Sitemap file.
The post Google to deprecate Sitemaps ping endpoint later this year appeared first on Search Engine Land.
https://searchengineland.com/google-to-deprecate-sitemaps-ping-endpoint-later-this-year-428661