A step-by-step entity SEO guide for identifying the most relevant entities for your article and adding them to your schema markup.
The post How to use entities in schema to improve Google’s understanding of your content appeared first on Search Engine Land.
https://searchengineland.com/entities-seo-schema-google-conten
Learn the ins and outs of the enterprise tech procurement process and tips for finding the right services and tools that support SEO efforts.
The post How to master the enterprise SEO procurement process appeared first on Search Engine Land.
https://searchengineland.com/enterprise-seo-tech-procurement-process-428621
Use SERP data for keyword clustering to understand why URLs rank, what entities are used and the PAA/FAQ to answer.
The post 10 types of data that should be on your keyword clustering wish list appeared first on Search Engine Land.
https://searchengineland.com/types-of-data-that-should-be-on-you
Advertisers are walked through everything they need to know about retail marketing – including the industry's third big wave.
The post A PPC marketer’s guide to retail media appeared first on Search Engine Land.
https://searchengineland.com/ppc-marketers-guide-retail-media-428579
Here's how you can scale the content creation process using ChatGPT, especially for ecommerce sites with plenty of products.
The post How to use ChatGPT to generate product descriptions at scale appeared first on Search Engine Land.
https://searchengineland.com/chatgpt-generate-product-descriptions-428546
Understanding how to control and optimize crawl depth can significantly impact your site performance and search rankings. Here are more tips.
The post How to manage crawl depth for better SEO performance appeared first on Search Engine Land.
https://searchengineland.com/manage-crawl-depth-better-seo-performance-428542
Unlock the potential of ChatGPT for Google Ads success. Discover how it enhances campaign creation, targeting, ad copy generation, and more.
The post ChatGPT for Google Ads: How to enhance campaign creation appeared first on Search Engine Land.
https://searchengineland.com/chatgpt-google-ads-campaign-creation-428533
Advertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.
The post GA4 gives marketers choice in Google Ads conversion credit eligibility appeared first on Search Engine Land.
https://searchengineland.com/ga4-ads-conversion-credit-eligibility-42853
Marketers still using first-click, linear, time decay and position-based attribution models across Google Ads and GA4 will be impacted by the update.
The post Google updates when 4 attribution models will be retired appeared first on Search Engine Land.
Ads on Reels was initially only available to marketers on Facebook, but Meta hopes expanding the pilot to Instagram will boost app downloads.
The post Instagram Ads on Reels now available to more marketers appeared first on Search Engine Land.
https://searchengineland.com/instagram-ads-reels-markete-428489