Here's the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead gen ads.
The post Facebook lead gen ads: Instant forms vs. website conversions appeared first on Search Engine Land.
https://searchengineland.com/facebook-lead-gen-ads-instant-f
Here are tips to future-proof your digital presence and establish a rock-solid plan to stay ahead as a business.
The post How to future-proof your digital presence in the era of AI-powered search appeared first on Search Engine Land.
In order for you to prepare for when Google replaced FID with INP as a core web vital metric, Google has launched a new report to aid you.
The post Google adds INP report to Search Console appeared first on Search Engine Land.
https://searchengineland.com/google-adds-inp-report-to-search-console-428456
Gannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.
The post Google sued by USA Today publisher amid falling ad revenue fears appeared first on Search Engine Land.
https://searchengineland.com/google-sued-gannet-ad-spend-428411
You could soon be able to run ads on video streaming services targeting LinkedIn's 930 million subscribers.
The post LinkedIn to test video ads on streaming services appeared first on Search Engine Land.
https://searchengineland.com/linkedin-test-video-ads-streaming-services-428404
Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.
The post Optimizing your Google Ads account: 10 advanced strategies appeared first on Search Engine Land.
https://searchengineland.com/advanced-strategies-optimizing-google-ads-428386
Asking disconfirming questions can lead to more valuable generative AI responses. Here's how to use them to improve your PPC efforts.
The post Elevate your PPC with ChatGPT: The art of asking disconfirming questions appeared first on Search Engine Land.
https://searchengineland.com/ppc-chatgpt-disconfirming-questions-428377
Building content that naturally earns links is more effective, evergreen and efficient than old link building tactics. Here's why.
The post Link intent: How to combine great content with strategic outreach appeared first on Search Engine Land.
https://searchengineland.com/link-intent-great-content-strategic-outreach
New to local search? Wondering where to start? Here are five tactics to help you kick off your local SEO campaign.
The post Local SEO in 2023: 5 simple ways to dominate local search appeared first on Search Engine Land.
https://searchengineland.com/local-seo-dominate-local-search-this-year-428339
Google said in this case the alleged scammers created 350 fraudulent Business Profiles and over 14,000 fake reviews.
The post Google files lawsuit over fake review scams appeared first on Search Engine Land.
https://searchengineland.com/google-files-lawsuit-over-fake-review-scams-428365