Learn tips for creating a balanced content strategy to ensure you hit users at each touchpoint in their journeys.
The post How to create and execute a buyer journey-based content strategy appeared first on Search Engine Land.
https://searchengineland.com/buyer-journey-based-content-strategy-428331
Microsoft's Kya Sainsbury-Carter explains why conversational AI is going to radically change search marketing for the better.
The post Microsoft on the future of advertising and conversational AI appeared first on Search Engine Land.
https://searchengineland.com/microsoft-conversational-ai-advertising-428289
You can create improved reports thanks to Looker Studio's latest update – but you'll have to refresh your GA4 data sources first.
The post Major Looker Studio GA4 connector update adds 170 new fields appeared first on Search Engine Land.
https://searchengineland.com/looker-studio-new-fields-update-428345
Google has updated the Search Generative Experience to use Business Profile data for its AI-snapshots.
The post Google SGE now uses photos and reviews from Google Business Profile listings appeared first on Search Engine Land.
Marketers and institutional leaders see SEO as foundational but admit their units lack an SEO strategy, a recent study found.
The post How higher education is failing at SEO appeared first on Search Engine Land.
https://searchengineland.com/higher-education-failing-seo-428273
The concept of building a “second brain” can help SEOs better store and retrieve crucial documents and key learnings between websites.
The post How to build your own SEO ‘second brain’ (and why you need it) appeared first on Search Engine Land.
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
The post What do SEO platforms do? Do you need one? appeared first on Search Engine Land.
https://searchengineland.com/what-do-seo-platforms-do-do-you-need-one-428318
Google may be forced to sell part of its ads business after the EU charged the search engine with antitrust violations.
The post Google Ad business faces breakup after being charged with EU antitrust violations appeared first on Search Engine Land.
https://searchengineland.com/google-ads-breakup-eu-antitrust-428262
PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.
The post Google Marketing Live 2023: Reactions from the experts appeared first on Search Engine Land.
https://searchengineland.com/google-marketing-live-smx-expert-reactions-4281
Elon Musk has confirmed plans to start paying Twitter' verified content creators for ads served in their replies – but there are conditions.
The post Twitter will start paying verified content creators in coming weeks, says Elon Musk appeared first on Search Engine Land.