Search Engine Land

Will traffic from search engines fall 25% by 2026?

Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search. https://searchengineland.com/search-engine-traffic-2026-prediction-437650

Local search in 2024: Key trends and tactics for marketers

Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today. https://searchengineland.com/maximize-local-seo-impact-437636

80% of influencers fail to disclose advertising content, putting brands at risk

When influencers fail to properly label paid content, both the influencer and the brands they are promoting may be violating the law. https://searchengineland.com/influencers-dont-disclose-advertising-content-brands-437647

Voice search optimization: What is it and how important is it now?

Explore the growth of voice search, its impact on user behavior and search, and what it means for the future. https://searchengineland.com/what-is-voice-search-optimization-how-important-437611

SEO strategy: 3 steps to strategic SEO planning

A simple three-step process for creating an SEO strategy for 2024. Learn strategic approaches to stand out from the crowd and rank highly. https://searchengineland.com/seo-strategy-strategic-seo-planning-437603

Snap unveils enhanced campaign insights for ROAS

The social media app is teaming up with Fospha, allowing advertisers to measure ad impact and effectiveness more efficiently. https://searchengineland.com/snap-foshpa-roas-partnership-437631

Yelp ad revenue jumps 13% to record $1.28 billion

Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for advertisers. https://searchengineland.com/yelp-ad-revenue-q4-2024-437618

Google announces Misrepresentation policy update

Failure to comply with the updated policy could result in the suspension of your Google Ads account. https://searchengineland.com/google-misrepresentation-policy-update-437624

Google will issue advertisers credit refunds after overcharging error

The glitch impacted campaigns that ran within Display and Video 360 from July through to December last year. https://searchengineland.com/google-credit-refunds-advertisers-overcharging-437608


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