![Are You Still Optimizing for Rankings? AI Search May Not Care. [Webinar] via @sejournal, @hethr_campbell](https://www.cdn5.niftycent.com/d/k/W/w/K/w/o/are-you-still-optimizing-for-rankings-ai-search-may-not-care-webinar-via-atsejournal-athethr-campbell.webp "Are You Still Optimizing for Rankings? AI Search May Not Care. [Webinar] via @sejournal, @hethr_campbell")
![What’s Draining Your PPC Budget and How to Stop It [Webinar] via @sejournal, @hethr_campbell](https://www.cdn5.niftycent.com/d/1/d/X/2/5/w/what-s-draining-your-ppc-budget-and-how-to-stop-it-webinar-via-atsejournal-athethr-campbell.webp)
Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.
The post What’s Draining Your PPC Budget and How to Stop It [Webinar] appeared first on Search Engine Journal.
https://www.searchenginejournal.com/whats-draining-your-ppc-budget/546714/
Agentic SEO introduces a more efficient, AI-assisted way of working, without losing the human insight that drives real results.
The post Explaining Agentic SEO To The C-Level appeared first on Search Engine Journal.
https://www.searchenginejournal.com/explaining-agentic-seo-to-the-c-level/547161/
An in-depth look at CMS market share data and what the changing platform landscape means for SEO practitioners.
The post CMS Market Share Trends: Top Content Management Systems (May 2025) appeared first on Search Engine Journal.
https://www.searchenginejournal.com/cms-market-share-2025/546289/
Google publishes blog posts with official tips to make your content perform well in AI search features like AI Overviews & AI Mode.
The post Google’s Official Advice On Optimizing For AI Overviews & AI Mode appeared first on Search Engine Journal.
Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding eligible queries without changing audience targeting.
The post Google Announces Largest Ads Bidding Update In Over A Decade appeared first on Search Engine Journal.
Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data.
The post Google AI Measurement Upgrades Announced At Google Marketing Live appeared first on Search Engine Journal.
![How To Measure Topical Authority [In 2025] via @sejournal, @Kevin_Indig](https://www.cdn5.niftycent.com/d/D/v/7/6/7/O/how-to-measure-topical-authority-in-2025-via-atsejournal-atkevin-indig.webp)
As AIOs take over SERPs, topical authority becomes more critical. This article explains how it works and what signals actually influence visibility.
The post How To Measure Topical Authority [In 2025] appeared first on Search Engine Journal.
https://www.searchenginejournal.com/how-to-measure-topical-authority/547264/
Your customers are searching across ChatGPT, Reddit, Pinterest, and more. Is your brand showing up where it counts?
The post Stop Focusing On Google, It’s Time to Focus On Being Visible appeared first on Search Engine Journal.
https://www.searchenginejournal.com/stop-focusing-on-google-its-time-to-focus-on-bein
PPC is getting pricier and harder to measure. With branded search now key to media effectiveness, this piece outlines how to shift your strategy accordingly.
The post Why Brand Advertising Matters For Paid Media Performance appeared first on Search Engine Journal.
Google's AIO is wiping out mid-funnel user behavior data. Here are effective responses to zero-click SERPs for SEO.
The post 30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-ai-overviews-zero-click-serps/547263/